Would you buy an app you already own?
New changes in iOS7 make it hard for developers to give away a new version. However, there is a way to stand out.
Last week, Gizmodo posed an interesting question: Would you buy an app you already own if it was redesigned for iOS7? The completely redesigned user interface that comes with iOS7 will quickly distinguish apps made for this version of iOS and those that are not. For many app developers, revamping the user interface of their app(s) could be as costly as building a new app from scratch. So why not ask consumers to help foot the bill?
For a majority of apps, that’s not what consumers want or expect when they purchase an app. Once an app is purchased, customers get the new versions, features, integrations, etc. that come with it. But, according to Gedeon Maheux’s article Watershed Moment, the average cost of apps in the App Store is at an all-time low of just $0.19. This makes it particularly difficult for developers to make a living selling apps in the App Store with free upgrades. The freemium model (based on in-app purchases) can be profitable, but it makes it difficult for developers who have to wait for customers to make in-app purchases before they see any revenue.
If a developer is going to publish a new version of their app and ask consumers to pay for it again, the app needs new features along with a new user interface. There are many new features in iOS7 for developers to use as new opportunities, including some that allow devices tp seamlessly interact with each other and the real world unobtrusively. Using the new user interface and feature set as incentive to entice users to shell out the extra cash would go a long way.
In the end, asking customers to pay for new development to make an app iOS7 compatible could be bad practice and may upset customers. Apple users, more than other companies, get excited about new, fun, and flashy toys. And they’re often willing to pay to try it out. By giving customers new creative reasons to get excited about your product, it will help your app stand out of a very crowded ecosystem.