Twitter has been in the news a lot recently. In case you missed it, Twitter is expected to alter its classic 140-character limit so that users can share just a bit more.
Utilizing social media in business today is more important than ever. Social media gurus and business analysts have flooded us with information of how we can take full advantage of the extra space provided and we couldn’t be happier for the advice.
Connect Think’s specialty in the social sphere lies in understanding social media, following its evolution, and applying effective social media tools to websites so that they update in real-time.
Embrace the marathon
New media is fast. It’s tempting to dive in without a plan. The goal is to get information to your audience quickly, but you also need to appeal to your audience in a cohesive manner. Jumping all over the place is confusing and can destroy your overall initiative. Avoiding social media disasters from the outset is the path to success.
Keeping business development elements in mind will help you create an effective strategy. Think of your key audience, the message you want to convey, and the employees who will be most capable of assisting in achieving social media objectives.
In the know
What is social media? Social media is a communications medium that allows people to interact virtually through highly interactive platforms. Programs are accessed via mobile or web-based technology to create, share and discuss content.
Essential to all social media endeavors is quality content and audience reach. Social media and writing experts provide great content that suits your business, but they aren’t your only resource.
Keep software developers in your playbook
Website development teams are an often-untapped resource when it comes to social media implementation. Utilizing the skills of your web development team can be a great asset to your media efforts.
A skilled development team acts as both architects and builders. They construct systems that operate as desired by clients. Combine their skillset with marketers’ and you skip the risky “build it and they will come” percept, and ensure your concept becomes a more productive reality. Developers craft placement of contents, including social media buttons within your website that work on multiple platforms.
A sea of options
Marketing departments usually have an idea of how they want their website to look and the features they want to include, but they don’t always know the best way to make it happen.
There are over 1,000 options when it comes to how to use social media buttons on websites; it’s hard to keep track of updates. Developers implement these regularly and have insight into which plugins are free vs. paid, the most analytical vs. most simplistic, as well as which plugins will slow website loading time.
Development and marketing teams should keep in touch. Although they don’t necessarily need to be collaborating on a day-to-day basis, they should be aware of each other’s benefit to corporate social media objectives.
Working together, development teams can help streamline overall marketing and outreach processes including but not limited to, building digital campaigns, online analytics, efficient budgeting for effective solutions, and understanding consumer-brand relationships.
Realistically both marketing and development specialists should realize the value of an agile working relationship due to the evolution of consumer tech needs and appealing content creation.
Development teams are imperative to the social media optimization process when building and updating your website. Considering the best content and how to use it on each platform is the next step in your media marketing strategy. Taking your plan one step further to incorporate technical variables can help your marketing department achieve greater success.